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- Minggu, 19 November 2017
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Ebook Take the Fear out of Franchising
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Take the Fear out of Franchising
Ebook Take the Fear out of Franchising
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Product details
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Audible Audiobook
Listening Length: 3 hours and 7 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: BizComPress.com
Audible.com Release Date: April 5, 2017
Whispersync for Voice: Ready
Language: English, English
ASIN: B06Y198BXK
Amazon Best Sellers Rank:
5 or 6 years ago I was ready to buy a franchise (I won’t name and names) and I had gone through much of the process with the company. Being a previous business owner I knew better than make any impulsive decisions, so I did my research. I was the one writing the check so I decided I would do my research on my time. These sales guys, one in particular who I still remember, hounded me so ferociously that I just gave up. If they were trying to sell me that hard, I figured it was too good to be true. In this book, Dr. Hayes explains often it IS too good to be true. And he strongly reinforces due diligence prior to signing the check. Now, I know not to take these guys so seriously and perform my research on MY time until I’M satisfied. Great book, very readable.
I’ve been off-and-on considering a franchise for the better part of the last 2 decades, but I always stopped when I saw what they require as start-up capital. I assumed that I could start my own business from scratch a lot cheaper. Dr. Hayes went into extensive detail on what franchisors do with the franchise and royalty fees, and also elaborated on some of the pros and cons to franchising vs owning an independent small business. Great book that I would recommend to all interested in owning their own business!
I’m seriously looking into a franchise business. This book in one read answered questions and gave me a framework for future research. Definitely worth he price paid and the time to read.
Great book. Very informative and unbiased point of view.
Dr. Hayes' "Take the Fear out of Franchising" is a must-read for anyone who is seriously considering purchasing a franchise of any kind. He emphasizes the importance of matching one's skills and values to those required by a particular franchise to improve one's chances of success. He even provides a link to a simple test--a DiSC assessment--that can help one evaluate whether his or her personality profile is a good fit for a particular franchise. In addition, and importantly, he explains in detail what to look for in the Franchise Disclosure Document (FDD) in order to properly evaluate the success rate and profitability of a given franchise. Finally, he outlines the 17 steps to successfully buy a franchise. My advice to prospective franchise buyers: Do not buy a franchise before first reading this book.
I've thought about buying a franchise but wasn't sure if it was for me. This book answered some questions I had and then some. A good guide for anyone considering the purchase of a franchise.
As someone who works in franchising, I can say that Dr. Hayes does a great job diving into practical and useful information on the concept of franchising and what to be aware of. If you are even considering going the franchise business route, this is a must read.
Helping people understand why franchising works and how they can make it work in their own lives is the best way to remove the fear of franchising. This book gets the job done.
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